Whether you’re a global brand or an ambitious challenger, our end-to-end approach ensures every email you send is part of a carefully crafted strategy. We’ve partnered with leading organisations such as Eurostar, Swinton Insurance, Manchester City FC and Dulux, giving us the breadth and depth of experience to elevate your email marketing.
We’ve worked with established names such as Eurostar, Swinton Insurance, Dulux, and Manchester City FC. This gives us a deep understanding of enterprise-level needs, brand standards, and the scale required to manage complex email programmes.
Although we work on many one-off campaigns, our key skill is in building long-term programs - managing strategy, content, design, build, automation and optimisation. This lifecycle-led approach ensures your email marketing evolves with your brand and your audience, delivering sustainable growth over time.
Every campaign is backed by data and insight from segmentation and personalisation to analytics and reporting. We don’t just send emails, we drive measurable outcomes.
Whether you need a full-service solution, a one-off campaign, or support for part of your email workflow (e.g. copywriting + design, or automation setup), we can tailor our services to your needs.
With a data-driven approach, 30 years of combined experience and expertise in a rapidly evolving paid social media landscape, we work collaboratively with you to understand your audience and deliver eye-catching ad creatives and compelling copy that resonates and encourages action.
In a saturated digital landscape, email remains one of the most effective channels for reaching customers directly.
But the difference between email marketing that performs and email marketing that under-delivers lies in execution — strategic planning, compelling copy, design that works across devices, rigorous delivery, and continuous optimisation.
That’s where we come in.
Whether you need a complete email programme or ad-hoc support for specific email campaigns, Red C is ready to help. We create emails that drive clicks.
We recognise that a strategy for a high-frequency retail brand requires a fundamentally different technical approach than that of a highly regulated financial services provider. We focus on the specific data triggers, compliance standards, and engagement patterns unique to your vertical.
We focus on the complete traveller lifecycle, from initial enquiry and booking confirmations to pre-trip excitement and post-stay loyalty programmes. Our strategies account for seasonality and high-intent windows to maximise occupancy and repeat bookings.
Trust and technical compliance are at the forefront of our work in this sector. We build automated nurture sequences for policy renewals, regulatory updates, and educational content that simplifies complex products for the end-user.
Our programmes are designed to drive immediate revenue through behavioural triggers. This includes cart abandonment recovery, personalised product recommendations based on purchase history, and high-impact promotional campaigns that cut through a crowded inbox.
We enhance the fan and member experience through event-driven communications. From membership retention sequences and ticket alerts to exclusive content delivery, our focus is on maintaining high engagement levels outside of match days or event windows.
For high-consideration purchases, we develop nurture sequences that build authority over longer sales cycles. We provide the technical reassurance and aftercare information necessary to move a prospect from research to a confirmed installation or purchase.
We navigate the distinct requirements of both sectors, whether it is high-volume, lifestyle-driven B2C engagement or data-heavy, lead-nurturing B2B programmes. We ensure your email infrastructure is robust enough to handle the specific scale and intent of your audience.
Effective email marketing starts with a clear, considered plan. We begin by analysing your audience, existing data, customer journeys and business goals to build a strategy that drives measurable results.
Our planning process defines who you should be talking to, what you should be saying, and when your messages will make the biggest impact.
We look at the full customer lifecycle and identify key communication moments such as onboarding, retention, re-engagement, and loyalty. Whether you need a long-term roadmap or campaign-specific plans, we ensure every email has purpose, and every message supports your wider marketing strategy.
Great copy builds relationships, increases engagement and sells without feeling salesy.
We craft email copy that reflects your brand voice and speaks directly to the needs, motivations and behaviours of your audience. From sharp, high-performing subject lines to persuasive call-to-actions, our writing is designed to capture attention quickly and encourage your audience to take the next step.
We write for every stage of the customer journey—welcome series, product announcements, promotions, newsletters, retention campaigns and more—ensuring every word works hard for your brand.
We create email designs that not only look beautiful, but also function seamlessly across all devices and inboxes.
Every design follows best-practice for readability, accessibility and mobile performance, ensuring your message is easy to digest and act on.
We maintain brand consistency while giving each campaign its own identity and purpose, using layouts that guide the eye, highlight key messages and drive clicks.
Once the design is approved, our development team translates visuals into clean, robust HTML that renders reliably across all major email clients.
Inboxes all behave differently, so we test, refine and troubleshoot until every element displays as intended, whether opened on Gmail, Outlook, Apple Mail or mobile apps.
Our builds are lightweight, editable and fully tested, allowing you to reuse components and scale your email programme with ease.
Templates streamline your workflow and ensure brand consistency across all communications.
We design and build flexible, modular templates that give you the freedom to create new emails quickly without sacrificing quality.
These templates serve as the foundation of your email programme—easy for your team to use, scalable for ongoing campaigns, and fully aligned with your brand identity.
Data is at the heart of every decision we make. Our reporting gives you a clear view of campaign performance, subscriber behaviour and long-term trends.
We go beyond open and click rates, focusing on actionable metrics that show real impact, such as engagement quality, conversions, revenue, deliverability and customer lifetime value.
Each report includes insights and recommendations, so you always know what’s working, where to improve, and how to grow your email channel over time.
Email marketing takes time, consistency and attention to detail.
We handle the day-to-day execution for you. From building and scheduling emails to monitoring deliverability and list performance, we ensure your email programme runs smoothly and delivers results.
We manage each stage of the campaign process so your team can stay focused on your wider marketing priorities.
We manage the full distribution process, ensuring that each send is carefully prepared, tested and scheduled for optimal performance.
Our team handles all elements of deployment from technical checks to inbox previewing, so you can be confident your emails land exactly where they should, when they should.
Automated email flows are the backbone of modern email marketing as they drive engagement, conversions and long-term customer value with minimal ongoing effort. We design, build and optimise behaviour-based automations that react to your customers’ actions in real time. Whether it’s a welcome journey, cart recovery, post-purchase nurturing or long-term retention sequence, we create automated systems that feel personal and deliver results around the clock.
Red C have been a breath of fresh air since they started looking after our email programme. They’re full of ideas, produce great designs and work incredibly hard to hit every deadline that we put in front of them. I’d recommend them to anyone!