masterclass
Shopability: The science of Google Shopping
In this deep dive session for retailers and ecommerce brands, we reveal key findings from a major eye-tracking study showing how Google Shopping ‘punches above its weight’ on Search Results Pages, and why an integrated approach works best.
About the presenter
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Andrew Craig
Senior Search Specialist Red C Marketing
Andrew is our Paid Search specialist, overseeing international accounts with monthly spends ranging from hundreds to thousands. He is an expert across Google Ads, Performance Max, and Microsoft Ads. Every campaign is built manually - at Red C, we do not rely on “black-box” automation, ensuring every penny of your budget is accounted for.