Our Resources

Capture Attention, Sustain Interest and Encourage Action

We have over two decades of experience uplifting results for travel brands big and small including Eurostar, Hoseasons, Forest Holidays, Jet2holidays and Your Co-op Travel.

Based on eye tracking over 400 search journeys across more than 40 search terms, this unique new white paper will arm you with invaluable insight to help you understand and exploit consumer search behaviour.

In October 2010, the Sprint Pub Company approached Red C for help in marketing its 850-strong pub estate to the growing numbers of potential guests searching online for local dining options. Find out how we used PPC, SEO and content marketing to deliver on their objectives.

In 2017, Dulux Decorator Centre attended a Red C Email Marketing Masterclass. Impressed with what they saw, they invited Red C to audit their monthly email programme, which was underperforming. This is the story of our ongoing relationship with Dulux Decorator Centre, and the wider AkzoNobel group.

AI is reshaping the search landscape. In this free guide, we introduce Generative Engine Optimization (GEO) — the new way to ensure your brand is discovered and recommended by AI search engines. Learn how to adapt your digital strategy, boost visibility in zero-click results, and turn AI into a powerful channel for growth.

Are people drawn powerlessly to your headlines? Or are your words repelling who you want to reach? Our free guide looks at why headlines are important, how they work, and 9 ways you can make yours more magnetic.

Over the past 25 years, Red C has studied how people interact with direct mail—what makes them open it, what holds their attention, and what drives them to act. Based on this research and experience, we’ve developed a framework to help you maximise engagement and create more effective, profitable direct mail.